Yancey Lu
WEBSITE
yanceylu.com
hi@yanceylu.com
LOCATION
Nuremberg, Germany
GOALCreating a guerrilla activity for 5 Gum’s “Life Happens in 5” campaign
MY ROLEConceptor & copywriter, graphic designer, presenter, technical researcher
DURATION3 weeks
CHANNELSStreet installations, print ads
TOOLSAdobe Photoshop, Adobe Illustrator, PowerPoint