Yancey Lu
NAME

Yancey Lu

WEBSITE

yanceylu.com

EMAIL

hi@yanceylu.com

LOCATION

Nuremberg, Germany

KL International School

GOAL
Planning and executing marketing strategies to establish the first International School with American educational system in Chongqing, China

TEAM SIZE
>20 people

MY ROLE
Creative manager, international communication manager, brand designer, event planner, video producer, copywriter, translator & interpreter

DURATION
1 year

CHANNELS
Website, online ads, print & video ads, social media campaign, conference planning & participation, media partnership, offline activation, school interior & exterior design, school uniform & stationery design

TOOLS
WordPress, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Premiere, Adobe After Effects, WeChat Official Account Platform

MORE INFO
http://www.klisedu.com/