Yancey Lu
NAME

Yancey Lu

WEBSITE

yanceylu.com

EMAIL

hi@yanceylu.com

LOCATION

Nuremberg, Germany

KnowledgeLink

GOAL
Developing, executing, and managing marketing strategies for KnowledgeLink, an international education firm specializing in exchange programs and offshore campus partnerships in the United States, China, South Korea, Vietnam, and Mexico

TEAM SIZE
> 50 people

MY ROLE
Creative manager, international communication manager, brand designer, event planner, video producer, copywriter, translator & interpreter

DURATION
3 years

CHANNELS
Websites, online ads, newsletter, whitepaper publishing, print & video ads, social media campaign, conference planning & participation

TOOLS
WordPress, GoDaddy, Hootsuite, Mailchimp, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Premiere, Adobe After Effects, PowerPoint, Excel, WeChat, Weibo

MORE INFO
https://www.kleducation.org/