Creativity
Communication
Culture
YANCEY
My Journey
I grew up in a Chinese city where East meets West, and that mix of cultures has shaped everything I do. From years of dancing Asian folk and Western ballet to building bridges between international markets, I’ve followed my curiosity across borders and disciplines.
Along the way, I’ve studied journalism, explored design, and helped shape brand stories for startups and global companies alike. Today, I bring that journey into my work as a communication and creative partner—crafting impactful thought leadership and cross-cultural experiences through design, storytelling, and a deep love for people, places, and ideas.
Brand design
With 12+ years of agency and in-house experience, I craft impactful brand strategies—spanning graphics, activations, presentations, videos, websites, apps, and more user experiences.
Social Media
From C-level presence to brand storytelling, I design, produce, and optimize content across LinkedIn, Instagram, TikTok and WeChat to drive engagement and growth.
Public Speaking
Trained in broadcast journalism, I host and moderate events—from news and podcasts to film festivals and trade shows—for a fun twist, I also perform stand-up comedy on the side.
What People Say
Eugenio Cassiano
SAP Hybris
Yancey designed unique experiences for our customers by focusing on digital and creative assets that will help set the field apart from their competition. She worked virtually with teams across multiple time zones while completing the projects under tight deadlines. All given tasks have been carried out independently, with the highest level of engagement, according to our guidelines and standard specifications of our company to our fullest satisfaction.
Mike Bayfield
BBDO Germany
Yancey impressed us all, not only with the excellent quality of her executional work, but also with her ability to think strategically and conceptually – proactively developing ideas for various brands. On top of all this, her positivity, enthusiasm and willingness to learn made her a fantastic team player. She brought something special to ours.
Marc Wagner
Detecon International
Yancey always completed her tasks to our utmost satisfaction—her performance far exceeded our expectations and requirements. She impressed us with her extremely high motivation to learn and work, and her ability to quickly familiarize herself with new tasks and departments. Her conduct toward colleagues, superiors, and business partners was exemplary at all times.
Alexander Boecker
social sweethearts
Yancey consistently delivered outstanding results, even under pressure. Her initiative, professionalism, and problem-solving skills were remarkable. She was extremely reliable, conscientious, and enjoyed our full trust. Her friendly, respectful manner and collaborative spirit made her a valued team member at all times.
My Travels
Growing up, geography was my favorite subject. I covered my walls with maps, marking all the places I dreamed of visiting. I’ve always believed that the best way to understand the world is to stay curious, open-minded, and go see it for yourself. So far, I’ve traveled to over 70 countries, learning more from locals, food, and everyday moments than any book or media could offer. Here are a few snapshots from that ongoing journey, hoping one day to set foot in every country on earth.
My Cooking
Turn German Food Into... Challenge" is a playful TikTok series I created after moving to Germany and missing the flavors of Asian cooking. Unable to find certain ingredients, I began experimenting with local German foods that taste surprisingly similar—like using Bärlauch as a substitute for Chinese leek or sauerkraut for pickled cabbage. The series resonated with viewers, gaining over 300K views on some videos and even led to a feature interview on Cosmo Radio in September 2024
Love goes through the stomach,
Culture goes through the cuisine.
