Creativity

Communication

Culture

YANCEY

Financial Statements
shape
shape
Client

Siemens Healthineers AG

Visit website

Date

From November 2021

To March 2022

My Role

Project lead

Art director

Transforming financial storytelling through branded motion design

Challenge

Siemens Healthineers’ quarterly financial communications relied heavily on static PowerPoint-generated images, resulting in visual assets that felt cluttered, outdated, and lacked brand impact—especially on social media and external channels.

Process

I initiated and led a project to modernize the look and feel of financial release assets. Collaborating with motion graphic artists, I developed a set of branded, After Effects-based motion chart templates that were both visually consistent and flexible for recurring use. The templates were designed to align with the Siemens Healthineers visual identity while allowing intuitive updates to figures and content. I worked closely with Investor Relations and Communications teams to create a suite of assets in various formats—supporting analysts’ call decks, CEO letters, social media posts, press releases, and more—ensuring consistency across all touchpoints.

Result

The new motion graphic templates transformed how Siemens Healthineers presents its financial data—making quarterly figures more engaging, professional, and brand-aligned across platforms. The system is now used globally and has elevated the overall perception and clarity of the company’s financial storytelling.

Check the LinkedIn Post on Q1 2025

Next project

Netflix Cinema

Designing an omnichannel Netflix experience that blends streaming, cinema, and social connection

image

Creativity  Communication  Culture