Creativity
Communication
Culture
YANCEY
Date
From January 2014
To August 2016
My Role
Lead Designer
Brand Manager
Launching a global education brand built for connection, clarity, and cross-cultural impact
Challenge
After a year at Cambridge Network, I was selected to help launch its spin-off initiative: KnowledgeLink, a bold new venture focused on connecting international students with U.S. academic experiences and dual-diploma programs. The challenge was to create a brand identity from scratch that would stand apart in the competitive education sector—appealing to students, parents, educators, and global partners across cultures and languages.
Process
I led the end-to-end development of the KnowledgeLink brand—from concept to execution. This included creating the logo, visual identity, and full suite of brand assets. I designed and produced all print and digital materials across multiple languages (English, Chinese, Korean, and Spanish), including:
Website, social media templates, and email campaigns
Tradeshow booths, posters, brochures, folders, and business cards
Student workbooks, company stationery, white papers, and promotional videos
I also managed all production workflows, collaborating with vendors across the U.S. and Asia to ensure quality, consistency, and on-time delivery.
Result
The KnowledgeLink brand launched with a polished, professional presence that reflected its global ambition and academic integrity. The materials became a core part of its business development efforts—supporting enrollment, partner outreach, and thought leadership. Years later, the brand identity remains in use and continues to shape the perception of one of the fastest-growing international education platforms.
Check out the website: www.kleducation.org
Creativity Communication Culture